The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.
- LIGHTWEIGHT - A super fine and light misting of our setting spray sets and secures makeup, leaving a matte finish with no shine or excess residue
- CREATE YOUR LOOK - Ideal for all styles of makeup. Natural beauty to full glam. This spray can help finish looks for day or night, no matter your skin-tone and eye color
- EASY TO USE - Apply evenly all over your face after makeup application for a smooth, long-lasting finish. Suitable for liquid foundation, concealer, powder, eyeshadow, lipstick and mascara!
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals
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