Hey, we're working with this small company today, they really keep a low profile, you might not have heard of them. They've got these players, you know, for music, but they don't really talk about them much. Kinda on the down-low, you know?
Seriously, what's left to say? Someone born on the day the iPod was released just reached the age when they can't live without an iPod. It's like the TV now. Just part of the culture.