Bumble and bumble Sumotech Flexible Hold Cream Solid

You'll read nothing but glowing reviews about Sumotech in all the magazines and websites. But, in my experience, there are equivalent (arguably better) products for half the money. I'll primarily be comparing it to American Crew Fiber, which I believe is its closest competitor in terms of hold and usage. I'm a guy with thick, wavy, longish hair down past my dress shirt collar. It needs a lot of hold to manage it. Sumotech is a whitish hard paste that you warm/prep by working it into your hands. You get a bit going and work it into your hair. Use too much, and it's disastrous. It's very similar in composition to Crew Fiber. The claim is that it doesn't leave a bunch of waxy residue in your hair and washes out cleanly. I think that's probably true, and if that's your #1 concern, you should absolutely try Sumotech. Fiber and products like it can certainly leave a bunch of gunk after they've been washed out. BUT. The drawbacks are pretty significant. Sumotech's hold is similar to Fiber, but not quite as durable. That's probably from Fiber being more waterproof/waxy. I'm in Houston, and the humidity can really take its toll on these kinds of products - rendering some nearly useless. Sumotech holds up pretty well, but it's not the miracle that some have claimed it is. What's a feature for some is a bug for me. Plan on going to the beach or dipping in the pool with Sumotech? It's gone, man. Fiber is going to still give you something after the saltwater. The smell is good, but a little too cupcake frosting sweet for me. Fiber will be a little more citrus-y. My main problem with Sumo is that it's just unbelievably expensive. Is it literally worth paying something like 40 bucks for? Absolutely not. It would be a good Fiber alternative at $15 or $20, sure. But $40? Ladies are used to paying abominable prices for cosmetics, but as a guy, it's just an affront to have to pay outlandish prices for hair goop. Apparently greasing up all these style bloggers and GQ writers is expensive. And THAT'S what you're paying for in Sumotech. My 1st jar will be my last jar.