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4.2 out of 5 stars

Top positive review
3 people found this helpful
Tip: Trust the Color Name!
By christie on Reviewed in the United States on April 26, 2025
Oh boy! If you’re not aiming for a specific color and just want to play hair Roulette, then go for it! If you’re on a quest for a red so vibrant that your conservative family would faint on Easter Sunday, or if you had an emo phase where you shopped at Hot Topic like it was your second home, then this fiery red dye is your soulmate! I thought they were exaggerating the name, but turned out they named it accurately. Alright, let me spill the tea on my adventure. I’m a working professional, about to hit the big 4-0, so I’ve left my emo “F U” stage behind. I have a serious event lined up, so I was in the market for a more muted tone. I watched the hair strip video and saw the samples of what this dye was supposed to look like if your starting color was on the left of the photo. Photo 1. Spoiler alert: my hair wasn’t super white or blonde. It was light, but not that light. Photo 2. I followed the instructions to a T. When I washed it out, the water turned into a vibrant pink (it also dyed my tub). I thought, “Sure, it’s just the initial shock, the darker tones will show through soon.” Wrong. I shampooed four times, and it was still bleeding pink like a horror movie scene. My hair did get a bit lighter each time, but not enough. Exhausted and with work the next morning, I decided to give up and rock a hat into the office. Photo 3. This was Wednesday. By Saturday, I was back at it, opting for a darker brown shade to cover the pink explosion. Now, I’m liking it more. This is doable. I’ll wait and see what happens as it fades out. Who knows, maybe I’ll end up with a new hair color I love! I think the cap w some water reflects the truest color that it turns to. Photo 4.
Top critical review
11 people found this helpful
A plastic cap (not supplied) and heat are needed for processing this. Didn't lighten my hair at all.
By batyah on Reviewed in the United States on March 19, 2025
YOU NEED A PLASTIC CAP to process this, and there is NO plastic cap given with this :-( so I used one of my reusable food container plastic covers for a cap and since I had no real heat source for the processing, I applied this in the shower after washing my hair-n-towel drying it, covered my hair with the plastic, and hoped that the hot water-heat from finishing my shower would be enough. I have attached 3 photos: #1 - is before I applied colorant, #2 - is after applying and hair is still slightly damp, #3 - day after I applied colorant. This gave my white hair a slight purple tinge and didn't really do anything for the grey hair. i did not use conditioner on my hair prior to using it, and my hair was hard to comb during the application as well as after rinsing my hair, it now feels coarse. I only used approx. 1/3 of one bottle for this application, glad I did not use more or a different heat source because I fear that the purple tinge would have been more noticeable. The morning after I did my hair there is a slight "shine" to my hair. I have returned the product. After looking at other brands of "silver" and/or "platinum" hair colorings[ both semi- and permanent hair coloring, the vast majority of customers who tried to lighten their grey hair with any of the products had the "purpling-affect" in varying degrees supposedly because since white to grey hair has no to little color pigmentation it is very resistant to being colored and thus the "purpling-affect" from the purple dye in the silver-platinum colorants. Some just bleached their hair but found that it could be damaging.

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