Kiehl's Ultra Facial Cream w/ Squalane, 4.2 oz

Good, clean feeling facial lotion, been using it for about a decade. It’s gotten to the point though where the formula hasn’t changed, yet the cost has increased 4x since I started using it. I understand that inflation is a thing, but it just feels like a money grab for a product I used to get the largest size at $25. I’m disappointed in the Kiehl’s brand for following the overpriced trendy makeup standards. They’ve been around forever and don’t need to play into that game. Even the cost since the last large jar I bought, went from $75 to $110 in less than a year. For a product that hasn’t changed/upgraded ingredients…what other explanation is there other than price gouging. I will unfortunately be on the lookout for a reasonably priced comparable product after a decade of use, because this is just absurd at this point.