WELLA colorcharm Permanent Gel Haircolor
$6.49
$9.99
35% off
Reference Price
size: 2 Ounce (Pack of 1)
color: 4R Cinnamon Brown
Top positive review
Great hair coloring product!
By Bamboo Barbi on Reviewed in the United States on April 1, 2025
I’ve colored my hair at home for years and this product is easy to use and does the job beautifully. You can apply it just your roots or, like I do, cover all your hair. Instructions are easy and you just leave it on for 30 minutes, then wash it out. The color turns out shiny and your hair feels soft and vibrant! 5 stars!
Top critical review
5 people found this helpful
tone your hair before using this, yellow shows through.
By 🎀A/J💚☆☽・ฅ^•ﻌ•^ฅ・🐈✨💜👻🌸🥞 on Reviewed in the United States on April 8, 2023
Update: Went in with 12A and 050 toner mixing them and it worked! Still 3 stars bc it needed a toner additive to be effective, i also used 30 vol. Original Review: kind of aggravated at this color. usually i can get away with dyeing my hair the lightest ash shade possible to tone it, instead of waisting money on a toner that doesnt last. i used to use revlons lightest ash blond, or their silver blond, but i started getting hives from their color. so i switched to wella color charm bc i never had an issue with their permanent gel colors before. i tried the lightest Aa shade of this, 12A & it didnt really do much. i used 20 vol silver lights developer which didnt help at all but was affordable and i wasnt allergic to it, & yeah it gave it an ashy look, but it was almost like a translucent ash. the yellow stayed behind & thats not an issue ive had before with permanent colors. im going to have to tone, & then color at this point..no, my hair wasnt poris, i spent 3 years as a cosmo & i know how to take care of my hair & prep it properly, but this color just isnt as strong as the photos. the yellow shows through & my ocd is flairing. tone first! 3 stars bc no hives so their ingredients are honest..went over this with adore baby blue & it looks mermaid aqua...
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