Top positive review
Great product
By Sas on Reviewed in the United States on June 24, 2025
Have used this toothpaste for many years. Love it.
Top critical review
9 people found this helpful
Contains SLS—not a “natural” toothpaste
By Katherine on Reviewed in the United States on December 16, 2019
I usually buy Dr. Bronner’s or Schmidt’s and prefer to keep my family’s toxin load as low as possible. I use Tom’s deodorant so I have some familiarity with the brand. I didn’t realize this had sodium lauryl sulfate in it until it arrived. SLS is useless in toothpaste except to make it foam so you feel like you’re getting clean. I don’t want to expose my family to it when it’s literally functionless. I guess this is better than Crest but I’m not buying it again.
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