Top positive review
56 people found this helpful
Best powder foundation for women 30<, but great for younger women too!!!
By MandyCharity on Reviewed in the United States on May 24, 2025
Amazing foundation for women +40. Doesn’t settle in your fine lines, and has buildable coverage without looking cakey. The shades might be a tad darker than it shows in the ads, so you might want to go with a shade lighter than you would normally wear…. As I said, it’s easy to build up the coverage, so with more layers, it gets a little darker, which is why I would recommend going with a shade lighter than you would normally get. I’m a medium, and the medium gets too dark for me after two or three applications…. With a lighter tone, it’s easier to blend into a darker shade, if you need to. But if it’s too dark to begin with, it might be harder to tone it down…. Overall, I love this company. I’m not a heavy makeup user, and usually apply it once or twice a week , if I’m going out. So this is perfect for me, bc I prefer the natural look as opposed to the glamour makeup look that seems to be so popular now…. I don’t have the time or patience for contouring and highlighting, or baking and airbrushing… this stuff simply covers up redness and slight blemishes with one sweep of the brush, and gives a fuller coverage with each layer, without giving that cakey look that liquid foundations are so famous for. (And the reason I’m TERRIFIED of wearing makeup in general…. 😫Base lines😫) As I said, I only wear makeup 2-3 times a week, and I bought this compact 3 months ago. Regardless of how often you use it, I can guarantee it will still last longer than most powder foundations you’ve used in the past. And it feels lightweight and breathable…. Try it and you won’t be disappointed!!
Top critical review
1,084 people found this helpful
Inconsistent Blend - DOES settle in Wrinkles/Lines
By Lauren C. on Reviewed in the United States on June 29, 2024
I have been using this product for over a year now.. I’ll admit that despite my lower rating and the issues I’ll explain, I’ll probably continue using the product until i can find a better option. To explain further.. My biggest issue is that the consistency of this product is VERY unpredictable.. I provided a picture of an example.. the two products in the picture are the exact same product.. baked & brighten foundation in color: fair.. the product on the right is the what i was replacing and the product on the left is what i was sent. Again this is the EXACT SAME PRODUCT. You can easily see how much lighter the newer product is on the left. The blend is so different and is mainly the lighter shade in the blend. I purchased these products only a month apart. This inconsistency has happens very often.. ..The blend is always inconsistent. This newer shade is too light for me so, this means i had to order ANOTHER in a shade darker to mix the two products to match my skin. That’s expensive, unfair and annoying. I should not have to worry about getting a consistent color. Matching this to your skin is definitely not as easy as they depict. I found matching my skin tone to be really difficult initially and with the inconsistent blend, I continue to have this issue. In addition, this absolutely DOES settle in deeper wrinkles and lines.. it even settles in fine lines. This is better than some other foundations meant for aging skin but, this hardly helps the issue with lines and wrinkles.. especially if you sweat! I am almost 42 yrs old so my lines are faint. This settles in the one wrinkle i have near my nose/lip area. I constantly have to reblend this area. This also easily runs and smudges with even mild perspiration. But, it does give a soft appearance. It helps but does not fully cover redness. It’s easy to apply although it can cake up. It will even out skin tone. It feels fine on although multiple touch ups are required throughout the day. Overall, i only buy this product when it’s on sale or i have a discount. I have a hard time with paying full price since there are so many issues with it (about $37 full price). I feel like there are many better products but, it’s very expensive to keep trying to find the perfect foundation for me. I hope to find a better product but will use this until. I guess i recommend it but, if you suspect there is a better option, maybe try that first.. Thank you for reading my review 💜
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