Active Wow 24K White Charcoal Teeth Whitening (Natural) 3PK

I've been using this stuff off and on for 7 months and I finally decided to write a review. I kept waiting for my results to be like all the other "WOW" results, but if I'm being completely honest, this hasn't made a HUGELY noticeable different in the whiteness of my teeth long term. In my experience, it acts like a polish. Right after you use it, your teeth do look whiter and cleaner, but the results aren't really lasting. If you want your teeth to look really white all the time, you'd have to use it regularly, multiple times a day. That's fine, but if you're looking for more permanent results and don't like the idea of brushing with this stuff on the regular, then you might want to adjust your expectations. My advice for use: Use it in conjunction with your regular toothpaste! Use it with an ultrasonic toothbrush! Use it with your mouth closed! Rinse your sink thoroughly after use! Rinse your mouth thoroughly after use! What I do is put my regular toothpaste on my ultrasonic toothbrush head, wet the toothbrush/toothpaste, then lightly tap it into the container of charcoal, then put it in my mouth and turn the toothbrush on. It works great. I don't have to brush separately with just this and my teeth look and feel really clean afterward. If you're going to use it with an electric toothbrush, DO NOT pull the toothbrush head out of your mouth until it shuts off or you will have a big mess on your hands. Otherwise I don't find this to be any more messy than regular brushing. It just looks totally gross. All in all it does have a whitening effect on my teeth if I use it regularly, but not as dramatic as other reviews might lead you to believe. At least not in my experience. I probably won't buy this again and will just go for professional whitening next time. It really isn't bad and doesn't taste completely horrible, it's just not as great as I hoped it would be. Hope this helps someone else!