L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color

I have brown hair and I been dying it in dark red shades for 2 years now. I have tried alot of different brands this brand is one of my favorites. Anytime you use any shade of red it does start to come out when you wash your hair. That's normal. It has nothing to do with the brand. But if you use sulfate free shampoo and lukewarm or cooler water that helps. Also use a color deposit conditioner helps too. Avoid using hot tools often turn down the temperature and definitely use heat protection. I wash my hair weekly, unless needed twice a week. I can go 8 weeks sometimes longer with my hair still red except the roots and of course grey does eventually shows after 4 or more weeks. It depends how fast your hair grows. What I like about this brand is it comes with shampoo and conditioner. No matter what brand I use I have to do a quick wash after rinsing out the dye because I can't stand the smell especially when I use a straightener. The shampoo that comes with this smells really good. If you do everything correctly the red will last and look nice. I get alot of compliments. Hope this helps.