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58,667
4.3 out of 5 stars

Top positive review
#1 top fave hair color
By starl*ght on Reviewed in the United States on June 29, 2025
This is my all time favorite box of hair color. I was blond forever, tried pink and liked it, but then when I did this particular blue... LOVE. it really brings out my eyes and the color is true to the box. It fades slowly so lasts a long time. Even when it's faded, it's then a pale blue GRAY which also looks good. My bf loves my hair this color the most (but that's not why I do it, it's just a bonus...I love it myself!) I also strangely get a lot of positive comments about it out in the community.. strangers or employees etc. I accidentally left a bag of groceries at Publix last month, and when I went back to pick up the bag, I laughed at the attached post-it: "BLUE HAIR GIRL". I think I saved it. Anyway. TLDR this rocks.
Top critical review
So so
By NJEDU on Reviewed in the United States on June 29, 2025
The color is vibrant and beautiful, but the smell of this product is horrible. I don’t know if it is the color or what makes this so off putting. Also it would bleed onto my head towel for several washes after coloring.

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