You know when a kid says “I don’t like peas!” and the parent says “Those aren’t peas, they’re tiny cupcakes!” and the kid says “Cupcakes, wow!” and then the kid eats the peas? That’s the world of corporate branding, the world in which something good is attached to something you probably don’t want in an attempt to drag both down into some dry riverbed of mediocrity and sell out before the water of intelligence comes rushing in. Every company has a different strategy to make this happen. For example, we like to call it “a Woot-Off”.

But there’s no Box of Cupcakes in the sales strategy for the Black & Decker CP120B 20 Watt Power Backup Battery Pack – 2 Pack. Just a name that you trust to bring you quality power saws and flat head screwdrivers being attached to a battery pack that can fit in your jacket or purse. And there’s a sticker that says “Explosion Hazard”.

Think of all the things you have that need power! Now cut out everything above 20 watts, which, amusingly enough, includes all your power tools. Now remember that the Black & Decker CP120B 20 Watt Power Backup Battery Pack needs eight hours in a 120 volt outlet to charge. That’s right, the same eight hours that could be spent charging your 20 watt item. It is true that the incuded drawstring travel bag is pretty classy, though.

The best thing that you can say about this Black & Decker CP120B 20 Watt Power Backup Battery Pack is that it supplies 20 Watts of USB power as well. So when there’s a blackout, you can still run that little fan. Doesn’t that make you feel better about missing that deadline because your computer won’t boot? Well done, little fan.

So take a good hard look at the Black & Decker CP120B 20 Watt Power Backup Battery Pack – 2 Pack. You can’t spread them around and make it look like you’re done. You can’t hide it under the mashed potatoes and pretend. And it’s not going to taste like a cupcake. But you can be 100% sure that you’re holding an authentic Black & Decker. After all, it says so on the label.

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