The old ones still remember a time when their kind ruled the floors. It was a golden age for dust, dirt, and dander, when a thriving microbial civilization seemed destined for eternal mastery of its domain. Throughout the carpets, tile, and hardwood, their numbers grew every day. Their greatest joy came when a cloud of them ascended into the air to infect the breath and food of the hapless human inhabitants. Oh, how they laughed! The occasional vacuuming was little more than a loud nuisance, perhaps claiming a few victims here and there but leaving the fundamental filth intact.

Then came the dawn of the Dyson.

Never before had the tiny denizens of the floor felt such awful power. Pet hair, crumbs, and mites that had thrived since time immemorial were whisked unceremoniously away. With 250 airwatts of suction power, the Dyson DC07’s Root Cyclone technology devastated this disgusting civilization where lesser vacuums had barely troubled it. Its 14-foot hose and 31-foot cord left the filth nowhere to hide. One by one, ten by ten, hundreds by hundreds, the victims piled up in the Dyson’s clear bin, serving a gruesome warning to the rest. A few fortunate survivors found refuge in obscure crannies of the house. But isolated, alone, even they cannot survive forever.

Pitiless, unforgiving, hygienic, the Dyson DC07 Cyclone Upright Vacuum Cleaner banished all manner of foulness and impurity. The old ones call it “the Great Destroyer” and dream of a distant future where they will once again infect your floors, your home, your lungs, and ultimately your life. Is the mighty Dyson DC07 going to let that happen?

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