Innovage Project Manager: And then maybe we take one of our existing remote controls and add an MP3 player, and a digital photo frame, maybe with a little slot that dispenses your business cards-

Innovage CEO: No, no, no. We need something fresh, something innovative. Our company is called “Innovage”, not “Sameoldstupidcrapage”. Is that all you’ve got?

Innovage Project Manager: Well, the team did come up with one other thing. But, well…

Innovage CEO: What? What is it?

Innovage Project Manager: I don’t know, it’s kind of a weird idea, but maybe…

Innovage CEO: Good God, man, spit it out! Please, while we’re young!

Innovage Project Manager: OK. Here it is: a really huge remote.

Innovage CEO: What?

Innovage Project Manager: A really huge remote control.

Innovage CEO: Hmm.

Innovage Project Manager: Yeah, a great big universal remote. It won’t get lost between your couch cushions, the big buttons are easy to see, and it doesn’t take up much more space than the three or four remotes it replaces.

Innovage CEO: Hmm.

Innovage Project Manager: You don’t like it? You don’t like it.

Innovage CEO: Hmm. I’m just wondering…

Innovage Project Manager: Yes? What is it you’re wondering?

Innovage CEO: How a giant remote would look in my TV room. Call the factory, draw up the schematics, do whatever you have to do to get this gigantic remote control made. You’ve done it again, Wiley! With cutting-edge future-forward ideas like this, no wonder Innovage is the biggest name in the electronics industry.

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