Seems like every two-bit electronics reseller with a couple of SD cards in the warehouse is running an “SD Card Special!” these days. But with all their talk of twenty-dollars this and nineteen-ninety-five that, these retail bottom-feeders hope you overlook the dark secret behind the savings: that you have to jump through their rebate hoops first. You’ll plunk down about twice that price upfront, before you even get megabyte one.

Today’s Norcent 1GB SD Card comes with no paperwork attached – you pay us our listed price and we send you the card. The End. Nothing personal, but we’d rather not get into a big postal correspondence thing with you. We’d prefer to just give you the SD card and leave you alone to use it in your digital camera, MP3 player, whatever. No entanglements, no misunderstandings, no hurt feelings. It’s better this way.

But hey, maybe you enjoy doing filling out forms. Maybe you get your kicks clipping out every UPC code anywhere on the package, and still being told you didn’t send enough documentation. Maybe a trip to the post office is your idea of a thrilling afternoon. But probably not, since most people don’t even bother (or remember) to redeem these relatively piddling rebates. You know it’s happened to you: your rebate forms migrate to the bottom of a pile on your desk and the retailer pockets your $15 or $20 and moves on to the next rube. Why do you think they offer rebates, anyway?

Back to top