Red is a powerful color—the color of blood, of shame, of STOP signs, communism, the Scarlet Letter and Laura Prepon. Did you know that in China, brides traditionally wear red dresses? It’s true! We knew this girl who wore a green dress at her wedding, and her mom kind of freaked out. If it’d been a red dress, though? Oh, she would have totally lost it. She’s not even a little bit Chinese, though, so it just goes to show you that cultures can be very different.

This Sandisk Sansa taps into the long tradition of red icons. You look at it, and you think: This little bugger will provide hours of entertainment entertainment [Lucille Ball]. It will be reliable [fire trucks]. It’ll be perfect for long trips on the road [Red Sovine]. And when I sync it up, I’ll have to be careful not to spread computer viruses from one machine to another [the red light district].

Of course, we could be totally wrong about all that; we’re deuteranopiatic or whatever you call it.

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